Sports marketing consultant Troy Kirby is hosting a free HYPE!!! Marketing class on Nov. 12, 2018 from 9:30a – 11a at the Lacey Forza. Capacity for this event is limited, and while open to the public, guests are required to reserve a free ticket online. No one will be admitted in at the door.
Sponsored by Premier Mortgage and Thurston Talk, HYPE!!! Marketing showcases various concepts developed over the years by Kirby in order to enhance attention and awareness of products, events or brands.
“Everything in our world is fractured when it comes to awareness and brand,” Kirby said. “And every marketing effort is in a war for the mind of the consumer. I will showcase various ways to increase attention for what you are selling.”
Kirby said that products and events typically are missing the consumer through basic digital and physical marketing efforts that are easily correctable.
“One of the core skills that I teach is that you are not your buyer. If you are uncomfortable with putting tickets on sale, or limiting the supply of your product to create demand, well, your consumer is the exact opposite,” he said. “A lot of times, it is the business holding itself back, not reading the temperature of what the consumer is willing to accept and actually wants in terms of brand messaging.”
Kirby has worked in sports marketing for 15 years; owner of the Lacey Pocket Gophers Football Club which drew out 1,000 fans in five matches in 2018, he has sold out football stadiums, arenas, and industry conferences. Kirby has recently been working on local political campaigns, enhancing attention for those seeking public office by increasing their reach while decreasing costs.
“I have an entire state of Montana which hates me because of the marketing strategies we deployed at Eastern Washington University football in 2010,” Kirby said. “We developed ways to ensure that more of our fans came to the games, and were able to shut out our rivals in the process. What we did was develop an ‘opinion’ on what we were doing and people bought in because of it. Needless to say, I may not be able to go to Missoula, but I sure get high-fives still in Spokane.”
One of Kirby’s main sales points is that he is not selling a “system” for anyone to buy or a book.
“I simply want to see better marketing out there. The last thing a non-profit needs is an ineffective fundraiser that could have been promoted better, so lets change that.”
Reserve your ticket here: https://www.eventbrite.com/e/hype-marketing-class-tickets-51119242029