(OLYMPIA, Wash.) September 22, 2015 – Local visual communications provider FASTSIGNS® of Olympia – Lacey donated new copies of Signs Sell: Harnessing the Power of Interior Advertising to three libraries including Timberland Regional Library, South Puget Sound Communication College Library and Saint Martin’s University’s O’Grady Library.
“We wanted to share this book with the community to introduce how local businesses can take their brand to the next level, increase sales and improve the customer’s shopping experience using in-store signage and visual graphics,” said Grace Kendall, who owns FASTSIGNS of Olympia – Lacey. “Signs Sell is a must-read book for retailers, business students, aspiring entrepreneurs and anyone who operates or markets a company or organization.”
Written by retail experts from Rick Segel & Associates in conjunction with FASTSIGNS International, Inc., Signs Sell presents how to create and execute a comprehensive visual communications strategy, the different types of signs and visual graphics to consider and ways to enhance signage with digital technology.
To check out the Signs Sell book, visit the local libraries. A free chapter of the book is also available to download at http://bit.ly/SignsSell.
“The visual communications industry is always evolving,” Kendall said. “At FASTSIGNS of Olympia – Lacey, we don’t just provide signs to our customers; we provide comprehensive solutions and help bring visual ideas to life.”