Caption L to R: CEO Shauna Stewart, Director of Sales Jeff Bowe and Director of Marketing & Communications Moira Davin with Experience Olympia & Beyond receiving accreditation
Experience Olympia & Beyond was awarded the Destination Marketing Accreditation Program (DMAP) seal along with other destinations at the Destinations International conference. The accreditation program by Destinations International recognizes the organization’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
“By achieving DMAP accreditation, these destination organizations have demonstrated that they have developed strategies for the direction of their destination and the policies and procedures to safeguard the use of public dollars,” said David Holder, CDME, DMAP Chair and Vice President – Tourism of JLL – Hospitality and Tourism Group.
“We are pleased to have Experience Olympia & Beyond join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Experience Olympia & Beyond joins the ranks of more than 200 destination organizations who have obtained DMAP recognition.
“Our industry sets high standards and we are honored to officially be an accredited destination marketing organization. Our team and board have been dedicated to achieving this goal and worked tirelessly to make it happen. We are truly celebrating this accomplishment,” said Shauna Stewart, CEO of Experience Olympia & Beyond.
Experience Olympia & Beyond recently went through a branding process which was a part of the accreditation and has launched a new brand, website, videos and product trails such as the South Sound Coffee Trail. The organization markets the destination to visitors, meeting planners, tour operators and sports event organizers.